Good to Great: Why Some Companies Make the Leap and Others Don’t

Written by on December 3, 2020

This book addresses a single question: can a good company become a great company, and if so, how? Based on a five-year research project comparing companies that made the leap to those that did not, Good to Great shows that greatness is not primarily a function of circumstance but largely a matter of conscious choice, and discipline

Written By: Jim Collins

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