How to Grow & Scale Your Business in 2021 From an Award Winning Hall of Fame Speaker and Author: Ford Saeks

About Ford Saeks

President and CEO of Prime Concepts Group, Inc., Ford Saeks, specializes in helping businesses achieve customer-retention.  He serves as a board director of the National Speakers Association, is a member of the Entrepreneurs Organization (E.O.) and is an award-winning keynote speaker.  A true entrepreneur, Ford has been actively involved in the successful growth of multiple businesses in a variety of industries, including many of the Fortune 1000 Companies.  Additionally, Ford is an author of four books, including the popular release, “Superpower! How to Think, Act and Perform with Less Effort and Better Results,” Ford is widely recognized for his insights on business success, Internet marketing, customer engagement, lead generation, social influence, and helping people be accountable for their personal and professional results.

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3 Key Takeaways

1. Franklin Covey says ‘things have to be created twice: first mentally, then physically’.  A ‘Successful Mindset’ is the single most vital AND powerful tool you could obtain in business and life.  Especially when starting your own business, if you do not have the proper mindset and do not utilize different “visualization” guides, you will fall short from your set goals.  Without the proper philosophies and tactics strategically mapped out in your mind, you cannot properly execute on an idea to your fullest capabilities. 

2. The single-key to being an asset to any business is: adding value.  The more valuable you’re seen as by a person, the higher chance of doing business with said person.  For example, the more value you add at your place of business/work the higher your chances at a raise or promotion.  The more value you add and provide to a client, the more likely they will continue to do business with you!  Simply put, if you are able to produce value, you produce job security. 

3. Success can take many forms: business and professional success, internet sensational success, educational and historical success, etc.  The 2 Keys to success in any business is: Traffic and Opportunities.  With over 90% of transactions starting with a ‘Google’ search, gaining an online audience is solely the easiest and quickest way to generate your own traffic.  With that traffic comes opportunities for: business, profit, or social media interactions and engagements.  Your Digital Footprint and Online Reputation is everything nowadays, especially with the 2020 COVID-19 Pandemic forcing everyone to go online first and use platforms like ‘Zoom Meeting’ and ‘Google Classrooms’.  We truly are in the ‘Digital Age’. 

Show Notes

Against All Odds Radio Show: How to Grow & Scale Your Business in 2021 From an Award Winning Hall of Fame Speaker and Author: Ford Saeks

[02:00] – Host, Sean V. Bradley, CSP and Co-Host, L.A. Williams, introduces this week’s special guest – Ford Saeks – the man who charges 25K PER hour to speak!

[03:00] – A timeout to thank one of our sponsors, Car.com!

[04:58] – Ford Saeks goes in depth into his troubled past, teenage-shenanigans, and what  exactly changed his life to become a successful businessman of 10 major companies. 

[07:31] – Mindset- the single most important tool and change, Ford Saeks, utilized to turn his life and career path around.

[08:02] – Ford Saeks takes us back to when he was 15 years-old, when he started his FIRST very own business… in PAINTING? Find out how Ford became the highest paid person in his neighborhood in LESS than a year.

[10:00] – In 1976, Ford Saeks was 15 years-old with $200k to his name, but he knew there was potential for more… as long as he could add value. Ford says ‘there is no such thing as job security, only skill security’.  

[11:45] – Ford Saeks explains that people in organizations are good at either 1 or 2 of these, but never all three: Marketing/Sales, Management/Leadership, and/or Service/Customer Experience. Which taught him a vital business lesson- focus on your strengths and hire your weaknesses.  

[13:05] – Sean V. Bradley and Ford Saeks breakdown business models and how to generate revenue and sales. When generating profit, you need to ask yourself: What is the cost to acquire a customer? And what is the long term value of that relationship? 

[16:02] – Ford Saeks explains the value and importance of visualizing/projecting your future with a Vision/Dream Board. Ask yourself: what do you want to do, have, or become. However, information is only information without the action of implementation. You need to be a person of, BOTH, mindset and action. 

[19:33] – People are afraid of failing and being disappointed… What can you say/do to others who bring you down and trash your dreams?

[22:14] – A timeout to thank our sponsors, Scar Food and Car.com!

[23:44] – Average people are comfortable with being average, and fear the feeling of failure. Even ‘the greats’- Babe Ruth, Michael Jordan, etc. have failed more than succeeded. Sean V. Bradley asks Ford, “Have you failed while trying to reach success?” which causes him to recall his past business experiences over the years.  

[25:30] – Sean V. Bradley asks Ford, “Have you failed while trying to reach success?” which causes him to recall his past business experiences over the years.  

[27:19] – You can ALWAYS better your best. “The more you read and learn- the more you realize you don’t know it all, you can’t know it all, and you do not have to know it all… you just need to know where to go.”

[30:06] – All business models and flows follow the same key philosophies: the bigger the problem… the bigger profit potential. If you can solve a problem, you can make a profit, and the bigger/more irritating the problem – the bigger the revenue/profit.

[32:44] – Every business needs the same 2 things: Traffic and Opportunities. Sean V. Bradley asks, Ford Saeks, “How does a business in 2021, truely, have the highest possibility of quality traffic?”

[36:08] – Your Online Reputation/Digital Footprint: what information comes up online when someone ‘Googles’ you. When the common person ‘Googles’ you/your organization – they need to see you are human, have good reviews, and if they are able to relate to the content you post.  

[41:14] – A timeout to thank our sponsors, Car.com & ScarFood!

[42:49] – In 2021, with the COVID-19 Pandemic and people forced to work from home using numerous social media platforms and Zoom.us for meetings, it is important to build a raving fan base online. Sean V. Bradley says- “It’s not the ‘New York Times Best WRITTEN Author’, it’s the New York Times Best SELLING Author”. With that being said, he asks Ford Saeks how you can build a loyal fan base in 2021.     

[44:41] – Every Social Media is simply a database. Facebook is a database for hundreds of human profiles/information. Youtube is a database of videos. Instagram is a database of photographs. So, what is the importance of this? How do you have your fans consume your content, comment on your content, and actually LIKE your content? 

[48:20] -  LA. Williams and Sean V. Bradley are ClubHouse Superstars! Clubhouse is an invitation-only audio-chat iPhone app launched in April 2020 that just started getting the attention of mainstream media at the beginning of 2021. Ford Saeks spills his thoughts and opinion regarding the application, and breaks down exactly how long you should give a podcast, social media, etc. until you give up.      

[50:33] – Ford Saeks explains the importance of collaboration. When looking to build your online audience, one tip can expand/double your viewers/audience- collaboration. Collaborating and creating content with other creators allows both parties to be exposed to another audience they would have not received without the other’s participation. 

[52:45] – L.A. Williams provides powerful information about how Cubhouse gives him access to express his voice and, easily, gain thousands of followers. Ford Saeks asks L.A. Williams and Sean V. Bradley what their overall opinions are about the ClubHouse app. 

[56:17] – A final thank you to our sponsors, Car.com and Scar Food!

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Learn More About the Speakers

Sean V. Bradley, CSP | L.A. Williams | Ford Saeks

Resources

Dealer Synergy: The Automotive Industry’s #1 Training, Consulting, & Accountability Firm

Bradley On Demand: The #1 Automotive Sales, BDC, CRM & Management Training System

Millionaire Car Salesman Facebook Group: The #1 Automotive Sales Industry Community On Facebook

Millionaire Car Salesman Podcast: The #1 Resource for Automotive Sales Professionals, Managers, and Owners

The Against All Odds Radio Show: The Against All Odds Radio Show focuses on money, success, wealth, prosperity, marriage, parenthood, work life balance, happiness, and so much more with guests that have started from the bottom, and against all odds, rose to the top.

Against All Odds Radio Show Guests & Listeners Facebook Group: The Against All Odds Radio Show Facebook Group is for listeners and guests of the hit national broadcast radio show.

Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines by Sean V. Bradley: Rank higher in search results with this guide to SEO and content building supremacy

Ford Saeks: Ford Saeks specializes in helping businesses find, attract and keep their customers.

Superpower!  How to Think, Act, and Perform with Less Effort and Better Results: Visit SuperpowerBook.com for practical, proven strategies that you can use to master your destiny and to empower you.

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